Bambi Biscuits was strategically very important project for us.
Without any plan and concept of future brand position and lacking personal and visual identity, our task was to deliver creative strategy, build image and name the brand.
We created sustainable concept, strategically positioned the brand and set up creative platform to raise brand image. That’s how we accomplished complete differentiation of the brand from its very similar competitors.
We are extremely proud that we can say that we manage to set up certain art direction, and to define brand which in fully follow and understand customer’s needs, and also to find our visual identity. We created New Bambi packaging the way that design could be able to pass on quality of the brand and also to remind everybody of brand’s authenticity, different and always recognized from the perspective of consumers, so they can emotionally involve with the brand and manage to satisfy any expectation.