The most challenging task in advertising and the most enjoyable one for us is to start working on a brand from the very beginning. We were given the opportunity to work on a brand which Bambi Company had great expectations for.
From the beginning it was necessary to set up communication strategy and visual identity and present the product in a completely different manner on the market.
Distort humor and smart and sarcastic communication was a spot on and that’s exactly what differentiated this product among serious competition on the market. People recognized and distinguished this product as a unique one, and their emotional reactions were part of communication itself which can be defined as a brand USP.
Charger was set up and presented as a real dosage of energy and courage necessary for reaching daily goals and pushing personal limits further, suitable for dedicated amateurs and professional sport activists.