This is a particularly important project for Bambi, because brand JOŠ! Is the only savory snack in their portfolio. We started working for the brand when the image was already deﬁned, our task was to work on its strength, to modernize it and improve its position. With our creative direction and communication strategy, we aim to create a brand for which the consumers will be emotionally attached.
We communicated using all disposable channels of communication such as ATL (TVC, print, OOH), BTL (POSM), DIGITAL (Facebook & web banners). Our story is ongoing on social networks and printed media.