Kaš

With so many options in the market, how does a craft beer stand out from the competitors?
Our task was juicy and important – to build a serious strategy for KAŠ Serbian craft beer.
KAŠ represents the synonym for high quality, and should be the first choice for all those who perceive themselves as craft beer experts.

We created the future concept of the brand itself and strategically positioned it as a first craft beer in Serbia made of Rye. We set up creative platform to raise brand image, presented new type of craft beer – KAŠ Dark Ryezen, and also through stylization we improved the communication with our target group. This kind of approach brought us better response from our consumers, as well as more demand for our products on daily basis.

Also KAŠ got its new website. We did a complete redesign, and new visual solution, a reworked and improved the administrative part of the site.

We communicate using all disposable channels of communication such as BTL (POSM), DIGITAL (Facebook & web banners). Our story is ongoing on social networks.