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In order to revitalize the brand and put it back on the top, it was necessary to redesign current packing and bring on new visual identity, such as: new package design, as well as new headline and communication strategy.

We saw a solution through intertwining visual identity with the headline – SVAKI PUT USPE (work every time), as well as recognizing functional and emotional benefits that distinguish this chocolate from others on the market.

And, IT WORKS!