Sinalco is a brand of sparkling soft drinks which was a sponsor of the Serbian Basketball Association during European Basketball Championship in Istanbul and the World Championship in Indianapolis. It was an honour to be involved and work on promotion of one of the best teams in Europe, at the time, second team in the world. We designed the branding and created a campaign, one of the most popular actions was distribution of bright yellow Sinalco basketballs throughout Serbia. There was no basketball court in Serbia without the Sinalco yellow ball.
Our task was to deliver creative strategy, packaging and promotion of campaign which will emphasize the quality for a very important SKU – juice.
We communicate using all disposable channels of communication at that moment such as ATL (TVC, OOH, Print), BTL (POSM, event)