MT:S is the biggest national mobile phone operator. An inspiring and challenging client for any agency. Our task was to communicate prepaid mobile packages and we did through several successful campaigns which raised profile of those packages but also had good impact on sales results. The slogan used in the campaign became a part of urban slang. Now famous Novak Đoković was a promo face for the SportBel package. He was acting a regular guy using the service just like anyone else. Red Hot Chilli Peppers concert was used as a platform for series of TVC’s and other numerous guerrilla marketing materials which really impressed the target group.