BASS PASSION is a musical event that brings together artists and represents the new tendencies in artistic quality and popular music with educating music students or young music professionals.
BASS PASSION represents artists who step out of the established form, who are courageous enough to launch their musical story, and imprudent enough to always go a step further.
Inspired with such creative, passionate and courageous clients, our challenge was to create a visual identity and complete communication strategy, with totally unexpected way of communication, and to lay the foundations for a future cultural institution.
We designed festival logo, web site, and key visual for both festival and all promo material. We also did Facebook campaign, and managed to create a unique communication, emanating from highest standards but also acquiring image of attractive brand with a sense of style.