Leipzig is the place where each year the best Literature Fair in Europe is held. Serbia was a special guest at the Leipzig Fair in 2011, which was an amazing promotional opportunity for 10 of the most prominent Serbian writers and their work.
Our task was to present our country in the best possible manner, so our challenge was to create visual identity and apply it to numerous innovative merchandise materials.
Visual identity presents a generic image, and it allows recognition of an individual amongst competition. Differentiation, or in other words originality and relevance are the two most important elements for any presentation.
The strength of visual identity is to be mirrored in an instant message delivered to others, and being easily recognizable.
Its main role is to create strong first impression, and our impression is that we have presented our country in the best possible way on this prestigious fair.
Name of this project was “Serbia on the horizon.”