“Let’s Clean Serbia” was launched in March 2009. and the objectives of the action were to build an awareness of bad situation of garbage disposal, and because of that to manage in cooperation with local governments improvement of the situation in the environment. Idea was to reduce pollution, the removal of illegal dumps and improving waste management systems.
“Big cleaning of Serbia” took place each year on 5 June, and the day is dedicated every person in the place where he lives had the opportunity to contribute to healthier and more beautiful environment. The aim was that this day, for every person in Serbia becomes every day.
In order to instill in the minds of citizens and make them to pay adequate attention, and also raise awareness about the importance of this campaign it was necessary to set up the campaign strategy, new visual identity and, as well as new communication strategy.