Campaign was developed in purpose of promoting cycling as means of transportation in Belgrade. Goal of this campaign was to create awareness about positive aspects of using bicycles and focusing attention on this vehicle, not just as a recreation tool, but as significant transportation device in city traffic. Campaign had the purpose to highlight ecological, economical and health benefits of cycling and to gain significant increase of bicycle use in everyday traffic in Belgrade, also to help decrease emission of greenhouse gases and improving the state of environment in the city.
With only of an idea of the concept and lacking personal and visual identity, our task was to deliver creative strategy, build image and name the brand.
We created sustainable concept, strategically positioned the campaign and set up communication platform to raise brand image. That’s how we manage to bring attention of the campaign importance.