Jaffa is the brand which unites generations. Our goal was to present the character and tradition of Jaffa at the Brand Fair manifestation in innovative and amusing way.
So, how do you present the joy of a brand shared by generations, brand with tradition but still very “young” in the sea of either “boring” or in-your-face stands, typical for this type of event?
We decided to “beam up” the visitors into a sweet time machine.
The stand was round, just like the product, we separated it into four segments – four different time-dimensions.
Whilst enjoying their favourite biscuits and listening to the story of Jaffa, the visitors had a chance to travel through time - to visit a classroom from the 70’s filled with communist slogans and motifs, a disco prom-night from the 80’s with jukebox and polaroid’s, homely atmosphere of a living room from the 90’s, and finally the bright and quite abstract future - as future brings many unknowns, however it certainly will be sweet because Jaffa will remain a part of their lives for the times to come.
The stand symbolised growing up and having fun along the way, for visitors it was a joy, just like Jaffa!