We have realised a campaign for the Nelt products consisted of different stages. Upon completing the packaging design, the market saw a teaser campaign with riddles concerning the colors (It is little and white, for soul and body? What is it?). In the reveal stage we presented the products, later being advertised in ATL, BTL and digital channels. Integrated campaign encompassed as well the action of planting trees in schools #zdravosepokreni (get moving- get healthy) that had more than 250 reactions only after two days on social media.