Orange Studio developed a creative solution for the „I AM“ campaign, implemented in cooperation with UNICEF, with the aim of encouraging personal responsibility and active participation of individuals in creating a better environment for every child.
The campaign is based on a simple but powerful message – change begins with a personal decision. Through the message „I AM“, the focus is placed on the individual contribution and willingness of each of us to take a small but important step towards positive changes in society.
Through the visual identity and communication concept of the campaign, Orange Studio tried to present this idea clearly, directly and engagingly, so that the message would be recognizable and easily transmitted through different communication channels.