The festival brings together Italian and Serbian institutions, companies, and creators through five programme areas focused on fostering creative dialogue in the fields of design, music, sports, technology, and gastronomy. The project aims to strengthen cultural and professional ties, as well as to promote contemporary creative practices.

Within the project, Orange Studio is responsible for the strategic development and implementation of the communication programme, visual identity development, media relations management, as well as video and photo production, and the development of the project’s overall digital presence.

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We created the name and logo for the Ara Plaza retail park in Aranđelovac, with the aim of establishing a clear and modern identity that lays the foundation for a brand that is easily recognizable, functional, and sustainable in the long term.

Throughout the naming and visual identity design process, the focus was on:
– clarity of communication,
– applicability in a retail environment,
– connection with the local context and everyday consumer habits.

The result is an identity that supports the further development of the project and its visibility in the market.

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In one room, we breathed in the scent of shea butter and heard stories about the distant countries from which it comes. In the second, we immersed ourselves in the tranquility of a spa oasis, surrounded by the sounds and notes of essential oils. The third took us to a spring garden full of raspberries and freshness, while the last one — autumnal, warm and playful — smelled of pumpkins, spices and cookies. The collections came to life – not just as products, but as emotions, rituals and memories woven into every experience.

Orange Studio created The Body Shop event as an intimate sensory journey because we believe that a brand is not built on words, but on moments that stay with those who experience them.

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We thank the Superbrands team for this recognition, which reminds us that courage and freedom in creativity is not only our philosophy — but a value recognized by others.

Thank you for believing in us.
Because bold is the new smart.

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Every aspect of the campaign was crafted with attention to detail—from the playful illustrations, which visually convey the freshness and warmth of apricot, to the packaging design, which highlights the product’s appeal and invites indulgence. This campaign encompassed all key elements, delivering a comprehensive communication strategy, seamlessly integrating digital and offline presentation.

And while working on creative solutions, inspiration inevitably had to be tested—through tasting! With a smile, we admit that donuts were not just the subject of our work but also a delightful addition to our creative process.

The result is a campaign that perfectly translates the flavor and energy of the brand, leaving a memorable visual identity that attracts attention and encourages enjoyment in every bite.

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We were in charge of the visual identity and all graphic solutions of promotional materials – from posters, through digital visuals, to all the details that accompanied this campaign.

Inspired by the legendary film classic and exciting story, our team wanted to capture the spirit of the era and adventure, but also to bring the freshness and energy of the musical.

Working on this project was a real creative ride – from the first sketches to the final design, every detail was carefully thought out to convey the atmosphere of the „Balkan Express“ to the audience.

We are proud to be part of this theatrical spectacle and thank the Terazije Theater for the trust shown.

See you at the theater – the Balkan Express is on its way, and we are here to follow it visually every step of the way!

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We ask important questions about our everyday life:

Who did you smile at today?
Who did you listen carefully to yesterday?
How many times have you said „good morning“ today?
When was the last time you were patient?

We invite all of us together to stop, look around and pay attention to the precious moments we share with the people around us. Because it is these small gestures – a smile, attention, closeness, kindness, patience – that build bridges between people.

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This initiative was created in cooperation with our long-time client Alma Quattro and our gallery O3ONE Art Space. Our aim was to emphasize the importance of returning to the essential principles that are crucial for the well-being of the community.

For us, „Forgotten Primer“ is not only a marketing campaign, but also a call to social responsibility.

It reminds us all of the values to which we should return every day because they are still essential for our collective well-being.

In a time of rapid change and challenges, this campaign serves as a reminder of the foundations on which we build a better society.

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