Laughter is a universal language that erases all borders, and at this festival there is never too much of it – just like Ben Akiba’s mustache is never enough for all lovers of good comedy. The campaign we did for this festival is characterized by a minimalistic and retro approach to design. For the key symbol, we created a stylized mustache that serves as a recognizable symbol of comedy and a link to the name of the festival. We created this campaign with joy and enthusiasm, inspired by the ten-year tradition of laughter and positive energy of the Ben Akiba Club, translating that spirit into a visual identity that exudes cheerfulness.