In the development of shopping centers, the name and visual identity represent a key tool for positioning.

We created the name and logo for the Ara Plaza retail park in Aranđelovac, with the aim of establishing a clear and modern identity that lays the foundation for a brand that is easily recognizable, functional, and sustainable in the long term.

Throughout the naming and visual identity design process, the focus was on:
– clarity of communication,
– applicability in a retail environment,
– connection with the local context and everyday consumer habits.

The result is an identity that supports the further development of the project and its visibility in the market.