The Belgrade Fashion Week is the first project of its kind in Eastern and Southeastern Europe, and has been organized twice a year for twenty-five years. Given that it gathers the most important Serbian designers and fashion companies, renowned foreign brands on the domestic market, talented young designers, fashion design students, interesting international fashion creators, as well as numerous domestic and foreign media, it is considered one of the leading fashion events in the region.

The jubilee 50th Loreal Fashion Week lasted a whole month this year, and we had the pleasure of taking care of the visual identity of the entire manifestation and all accompanying programs. We were part of a complex organization and were involved in certain aspects of the program, such as the exhibition of fashion photographs by Aleksandar Kujučev, Miša Obradović and our own Nebojša Babić, organized in the Staff Gallery.

Beauty and creativity in one breath!