This is one of those examples that we talk about when it is necessary to explain what does an integrated campaign mean. In a strategically important moment for the Fruvita Company, we were invited to conceive the entire communication for the Fruvita Premium brand. Realisation of the project involved, basically, everything that occurs to one’s mind: packaging design, communication strategy and the realisation of activities in BTL, ATL channels, realisation of POSM materials and digital activations.