It is hard even to remember all the things that we had worked over the years for the leading energy drink on our market, so let’s point out some of them: complete product design, introduction of the famous little owl as a product trademark, image of the countless special edition packagings, complete ATL and BTL communication… We are sure that everybody remember the black and white TV commercials recorded from the main character’s perspective, very much dynamically edited so that they look like full of energy.