Working on the brand of juices Life 100% implies a constant struggle in order to explain to the customers, in an era with so many brands of juices existing on the market, and all of them claiming to be healthy and of high-quality, that the Life 100% is really the highest quality and the best juice. From the packaging redesign, through the TV campaigns that we developed, communication on social media, to the promotions and BTL activities, we had all the time on our mind that we need to transfer the message that we created, which best describes the Life 100% brand, and that is: THERE’S ONLY ONE LIFE!