As part of a wider campaign “Don’t believe in horoscopes. Believe in artists.” Orange Studio takes out the works of best local artist from the gallery spaces and makes them available to the wide audience. That is how the works of Magic Old Man from Rio (Dragan Radović), containing his wise thoughts and proverbs that make us think about life, appeared on billboards throughout the city. In a space that usually does not belong to them, these messages gained a completely new life, and we got a campaign that everyone were talking about!