When the situation is complicated, sometimes is just best to – sing. This is why we created a nursery rhyme for our client Nectar Kids 100% about characters from the Nektarija wood and so successfully realised a complicated transition for the client after the Angry Birds franchise contract expiration. We redesigned the packaging of juices for kids, created characters for everyone’s taste and conceived around them a complete universe that lives on TV commercials, YouTube channel, radio… Our campaign for Nectar Kids 100% turned into a 100% success. In a short time the kids started to love the new characters and tastes and began to enjoy a mutual story that we created.