When we started our work on Pelinkovac, this brand was in the stage of its full maturity. It was necessary to pause and think about all the aspects, including the brand category as well. Who drinks Pelinkovac? What kind of product is that? Never before had been spoken about this drink as a digestif, to our astonishment. And that was the first task– to successfully reposition the product. The results of this decision became obvious only in the years that followed…