The Red Bull Half Court World Grand Final took place at Kalemegdan in Belgrade, Serbia – a country with a rich basketball culture, a country that has produced many legendary aces. National winners from five continents and from 25 countries gathered in September 2023 at the World Finals, where they competed for the world king of „street“ games 3×3! We had a great creative challenge to be part of the team responsible for the total visual identity and complete branding of this spectacular event.