In cooperation with the Olympic Committee of Serbia and the Ministry of Health, for the Serbian Red Cross, we created a campaign called „Life in your hands“.

The campaign aims to educate citizens on how to react in moments of sudden cardiac arrest, because when the heart stops, the first minutes are precious and save lives. By carrying out resuscitation measures, we are „buying precious time“ until the arrival of the medical service, because just waiting for an ambulance and a doctor without adequate help can lead to a fatal outcome.

The promoters of the campaign are our prominent athletes with whom we worked on photo and video recording for the needs of the campaign.