„Zvezda is life, everything else is trifles“ is the campaign by which the creative team of Orange Studio started promoting and announcing the matches of the Red Star Football Club in an unusual way.
The first guerrilla campaign consisted of stickers and stencils that covered and drew almost the entire city, but of course the focus was on the center of the city.
Volume 2 included the creation of a simulation of traffic signs that were placed at the busiest intersections and instructed the public to „Zvezda igra“ and „Let’s all go to Maracanã“.
The entire campaign was recorded by TV Zvezda and edited video clips that were shared on all social networks and recorded a large number of views.
All announcements of the next matches will be accompanied by guerrilla campaigns, so stay tuned.