Oil Refinery Belgrade is well known for its GALAX engine oils and lubricants. This product had its ups and downs, and our task was to make sure that only ups remain. As part of the packaging redesign, we created a new visual identity for the entire product line. Our campaign also contributed to the efforts of making sure this brand achieves only successes by launching the new positioning statement– UNSTOPPABLE! After this, the brand really became unstoppable on the market.