Health care is, of course, a serious question. Especially when we talk about children. But, that does not imply that one cannot attract the people’s attention and convince them to react. Our campaign for donations to the University Children’s Hospital in Tiršova Street is the real proof for that. Each and every element of this project that we realised (visual identity, ATL, digital, video testimonials) was the subject of lot of talks in the context of an effective advertising.