Project that was initiated by UNICEF ”School without violence” is one of the most important that we realised, and which had lasted for several years. We had conceived the communication throughout all channels that were available to us: ATL (TVC, print, OOH), BTL (POSM), digital (FB & web banners), because we were convinced that is never too much to speak about violence in schools and that it is the subject our society as a whole should return to everyday.