Why me? – a question that each of us asks so many times in our lives. But the only women who beat breast cancer proved and showed by their example that – Life is a miracle worth fighting for! Their authentic personal confessions aim to empower all women that breast cancer is beatable if diagnosed in time. For the Milica Women’s Center and Novartis, we had the opportunity to create a new integrated campaign „I’m stronger than (dark) cancer“, which consisted of television spots, billboards, a campaign on social networks, testimonials. A campaign that touched us all emotionally and was worth creatively fighting for.