In the last decade I had a privilege and pleasure to cooperate with Orange Studio as a professional manager or in the role of principal.
The crew gathered around Branka Jovanović as a creative leader had proven in the “start up” roles, as well as in the existing brands repositioning.
Their brains function “Out of box”, by following today’s trends in all respects, and listening to the needs of market and customers.
The Orange Studio reference in development and positioning of today’s leading regional brands in their respective categories speaks for itself and represents a recommendation to all who would like to get far with their brands.
It is not easy to choose the nicest experience, because every experience during work with Orange Studio is nice and creative journey towards the final goal, which is to surprise and exalt the customers of Gorki List with every activity of ours, and to exceed their expectations. The prerequisite for that is, of course, great knowledge about the brand, market circumstances, keeping up with the innovations, creativity, openness to hear and acknowledge the clients’ desires, and a consistency in defending the professional opinion and attitude.
In cooperation with Orange Studio we created the unique events, innovative packaging solutions, renamed the product, made the appearances on international fairs…and enjoyed while working, because we became friends with the members of Orange studio, who together with us were living the life of our brand, inspiring to it the new energy and emotion through time and strengthening the relationship with our customers. I thank to that orange studio.
The campaign for partnership of Serbian Basketball Federation and UNICEF is our latest experience. In short time, a mutual vision and dedication to the values that these two organisations both carry were channeled into a creative solution and mobilisation of good partners.
There have been a lot of nice memories and good results in this cooperation during these last 20 years, or so.
After many years of cooperation on different projects, there is no much surprise – Orange Studio is a reliable partner.
The nicest experience with Branka and Nebojša is their positive attitude that you get “infected” with regardless of burden you carry when entering their studio. So many lovely emotions they invest in everything they do, making every meeting with them a magical experience.
Warm recommendation to everyone who is ready to entrust their brand to a team of professional, creative and honorable people. It is also important what kind of people stand behind the success of your brand.
I am surprised how many ideas can be delivered by someone who remains original and fresh after so many years of work, and being able to follow at the same time, to an extent, what the market and contemporary advertising milieu demand.
What was the nicest experience with us?
Shared journeys with sense and purpose, which is also the best way to learn and where the agency-client relationship is being created in a special way.
Why would you recommend our services to someone?
Because Orange works with heart, and that is very rare! Because I witnessed that Orange gave a visual mark to the brands which was so powerful that after years it remained a recognisable mark of those brands!
What surprised you the most in relation to our business?
Dedication to the smallest detail that sometimes means even more than seemingly big movements!
A team of creative and strategic brains in one place – Orange Studio. In the first place Branka Jovanović, who inspires with her energy and encourages the others to always be better, to work on themselves and to win every challenge. To be a leader in the FMCG market is easy only with Branka’s team that she carefully selects, builds and shapes for her clients and their brands.
The most valuable thing with the Orange Studio crew is that they are there for you not only when you are a leader and everything runs smoothly, but also when it is the most difficult and when you fight for every percentage of market; they come to the ring together with you, with your brand and they fight like real mates, they never betray!
Shortly and simply – just love, just free & brave.
The nicest experience with Orange was working on a design of piano key gift for the piano donors, workshops with employees during creation of a new web site and a presentation and research on the topic: Marketing strategies for attracting the classical music audience. I would recommend their services because they are different, patient, opened and ready to take into account all the circumstances and to create a product which is the result of team communication. And every completed project lives, initiate new ideas, projects and provides new results.
They provide an added value, which is measured by a belief in the things they do and create.
My favorite moment (if we exclude the moment I was accepted in Orange) was certainly during my first year with Orange Studio, that was in 2001, when one morning Babić gave me as a present the latest light meter, which was very important back then to anyone who approached seriously to photography, and it was not even my birthday, not to mention that day before while parking I crushed his turn signal on his old Opel.
Beautiful atmosphere. Full of energy. Creative freedom. Entertaining projects. And above all some great people, then colleagues, and now friends. Almost 10 years later, I remember the days in Orange with a smile.
I mostly remember the energy and a sincere mutual aspiration to make things that will push the boundaries on the market. There is no one single moment that I remember more than the others. I remember the feeling. It is amazing that this group of people, that organisation, is being invited by the companies when they want something “creative, crazy and eccentric”, to put it in their own words. Legitimacy to have great fun while you do your job. The best things come out in that way.
There is not only one favorite moment that I carried from Orange, it is rather the series of some extraordinary moments and people that I worked with. But if I had to point out something that fascinated me during all these years is the relationship towards one’s private life. So much understanding and support with all the life problems that occurred to me I did not found in any other company that I worked with.
It seems to me that not a single moment in Orange was boring, there was always some sort of dynamics, bunch of people passing through the studio during entire day, you get a chance to meet some beautiful people that you could not have imagined to meet, not to mention drinking coffee with them in a little Orange kitchen. The entire atmosphere was somehow special. There are no big and small people, nor big and small clients, everyone is equally important, which is I think the reason why Orange is so different.
One of the most beautiful experiences was working on the campaign Let’s clean Serbia, which proven that even with a small budget but with a good client-agency synergy it is possible to create a wonderful campaign!
I remember the most an informal, or should I say a cool approach to the projects and the euphoria that takes place when a new pitch arrives!
I think my favorite moments were related to “us”, not to the work, because somehow, there is work everywhere, but those “our” moments… were and remain forever unrepeatable, e.g. the moment when a baby girl was born, the moment when day became night, where Studio became disco-under-tent, that day when we celebrated life, it is something that never and nowhere happened again. I carried that one and I’m still carrying it!
I shall always remember working in Studio as a challenge in learning the new from the best in domain of photography and digital art, design and above all for good atmosphere and creative crew.
I most remember lots of laughter and so much positive energy. Domestic people and people who are passing by … An artisan creative atmosphere and brave concepts. Understanding of key words in the work: communication atmosphere and tone, art direction and main message.
With Orange people there always had been so many nice moments but my favorite were those when the children were born and when we were creatively winning bigger than us…
I remember the best those dear, creative and benevolent people, and anyone with more than five minutes of experience in advertising knows how rare that is.
My favorite moment was the work of jury on the award contest that we organized for the children juices brand Nectar Kids 100%. There were so many works arrived, and very creative ones, that were examined quite seriously from each angle by the jury, who had harsh but professional discussion about the favorites and the winner. In fact, the entire project with winner’s journey to Finland remained as a nice memory and a creative project that we realised.