V VODKA
As part of our successful cooperation with the Si&Si Company we received a task to conceive a communication for another brand of theirs – V vodka. We realised that this is an important task, so the slogan for the drink was made accordingly: It is important! We advertised the product by conceiving firstly the creative strategy and packaging, and then we went to action – the communication was conducted through the ATL (TVC, OOH, print) and BTL (POSM, event) channels.
PELINKOVAC
When we started our work on Pelinkovac, this brand was in the stage of its full maturity. It was necessary to pause and think about all the aspects, including the brand category as well. Who drinks Pelinkovac? What kind of product is that? Never before had been spoken about this drink as a digestif, to our astonishment. And that was the first task– to successfully reposition the product. The results of this decision became obvious only in the years that followed…