SINALCO
In the era when Sinalco was a sponsor of our national basketball team (European Championship in Istanbul and the World Cup in Indianapolis), we received an invitation to join the team! Apart from branding and campaign execution, we came up with the idea of distributing the yellow Sinalco basketballs throughout Serbia. There was hardly any basketball playground in the entire country without these recognisable balls. Just to mention, we became world champions in Indianapolis!
OR LIQUEUR
In this case, our task was to position the OR liqueurs as an indispensable ingredient of every good cocktail in Serbia. We created a visual identity of the entire OR portfolio, as well as the communication on TV and printed material. The job was successfully executed. The OR liqueurs found their place on the market, and we turned out to be ORiginal again. Next time you enjoy a good cocktail, enjoy it for us as well!
V VODKA
As part of our successful cooperation with the Si&Si Company we received a task to conceive a communication for another brand of theirs – V vodka. We realised that this is an important task, so the slogan for the drink was made accordingly: It is important! We advertised the product by conceiving firstly the creative strategy and packaging, and then we went to action – the communication was conducted through the ATL (TVC, OOH, print) and BTL (POSM, event) channels.
PELINKOVAC
When we started our work on Pelinkovac, this brand was in the stage of its full maturity. It was necessary to pause and think about all the aspects, including the brand category as well. Who drinks Pelinkovac? What kind of product is that? Never before had been spoken about this drink as a digestif, to our astonishment. And that was the first task– to successfully reposition the product. The results of this decision became obvious only in the years that followed…