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LIGHTS OFF! LIGHTS ON!

Life in Serbia in forced isolation due to the coronavirus pandemic, as well as after confinement, can be visualized as „lights off“ and „lights on“. Now it seems as if life has resumed right where it suddenly stopped. It only looks like that, at the first glimpse. In the “lights off” period someone was scared, someone was confused,…

AWAKE AND AWARE!

Maybe the current issues and struggles we deal with pushed creativity and imagination out of focus? Or is it that all the hardships, sudden twists, breaking routines, and fears are setting us up to be more woke? Where exactly do we seek for the best creative solutions? Since the very beginning of the Coronavirus pandemic…

PROUD TO BE THE PART OF THE CENTENARY OF UDUS

“Orange Studio”, marketing agency from Belgrade, together with the company “Alma Quattro” has successfully ran the marketing campaign marking the centenary of Association of Dramatic Arts of Serbia (UDUS). Year 2019 is the year of centenary celebrations of the foundation of Association of Dramatic Arts of Serbia (UDUS) Orange Studio and Alma Quattro saw this…

THE MEDIA PITCH GUIDE

The aim of this document is to additionally help the advertisers and media agencies in the course of planning, organising, executing and participating in media pitches. This addendum for media pitches is a continuation of the existing one „IAA Guide for the Pitches“, which is of general character, aiming to provide more details and guidelines…

NORBS

IT IS TIME TO NOTICE THEM

Working in the advertising mostly involves fighting for the big clients, budgets, harsh competition between the agencies and a constant efforts to be competitive and to survive on the market. People working in this industry have gotten used to the pressure, deadlines and demanding clients. Successful advertising agencies are the ones that succeed in enduring…

THE COPYWRITER POSITION

The copywriter position in a marketing agencies involves several types of jobs within the creative team. Those without the experience in advertising often do not understand well everything that fits into the copywriter’s job description and see this title as something extremely appealing and creative. That is of course in a large part correct. But,…