AcademIAA is an educational program led by true leaders from the world of marketing and business. It is intended for students, young „marketers“, but also entrepreneurs with up to five years of experience in the profession. There are six different modules: business, creative, media, digital, innovation, research and analytics. Our creative team was given the opportunity to create a visual identity as well as a complete campaign.
„Zvezda is life, everything else is trifles“ is the campaign by which the creative team of Orange Studio started promoting and announcing the matches of the Red Star Football Club in an unusual way. The first guerrilla campaign consisted of stickers and stencils that covered and drew almost the entire city, but of course the focus was on the center of the city. Volume 2 included the creation of a simulation of traffic signs that were placed at the busiest intersections and instructed the public to „Zvezda igra“ and „Let’s all go to Maracanã“. The entire campaign was recorded by…
The great pleasure of the whole team at Orange studio was the work on the project of the conceptual design, layout and printing of the Monograph created for the celebration of the 70th anniversary of SOKOJ. This Monograph follows the transformation of this institution from its foundation in 1950 as the Union of Composers of Yugoslavia, to today’s Serbian Music Authors’ Organisation and sheds the light on a cultural milieu in which it existed and survived until today.
IDEA Residence is a modern and different shopping experience, with numerous novelties in the offer of premium products. It is a high class, luxuriously equipped retail facility, which fits perfectly into the residential architecture of the complex „Kneza Miloša Residence“. The Orange team created the total identity of the retail, interior design, scenographic elements, interior and exterior signaging.
We have increased our Orange happy family by another important member. Welcome to Zepter International. Our creative team is in charge of the conceptual concept, graphic design and promotion of products such as Bioptron, Hyperlight Eyewear, TAS 100 – Therapy Air Smart, as well as the Luxory Overdose perfume line. It is a pleasure to be a part of the Zepter world.
Orange Studio continues the tradition of supporting cultural institutions. We have achieved cooperation with the Museum of the City of Belgrade through two important projects. We organized the exhibition „Vinča – Neolithic metropolis on the Danube“ and realized a complete promotional material in the form of brochure, invitation, poster. For the project „Four Gospels – the first book printed in Belgrade“, we created a multimedia interactive presentation and were in charge of the graphic design of communication tools. We are looking forward to new projects that we are preparing for this year.
LULU bakeries, with its presence at approximately 10 locations in Belgrade, raise the level, both in the bakery industry and in monitoring the quality and opinions of satisfied consumers. Accordingly, the Orange agency and operational team who are working on this inspiring client have recognized the basic directions in color, the solution on branding interiors, exteriors, POS materials, etc., as well as the need to introduce a platform #novekomsije that contains everything we wanted our client to be recognized with in the local market.
One of the leading telecommunications companies, Teledirek, has given us the “wind in the back”, to improve many of their services, together to make a breakthrough in the IT world. This is how the new concept of communication was created, the brand platform “It cant be more direct“, the new website and the visual identity. Together we look forward to the challenges that lie ahead.
In the athletics hall, we organized a long jump competition for 10 girls and 10 boys, chosen by Ivana Španović and Strahinja Jovancević as part of the third season of the #ttrenirajsaivanom action called „Skip your limits“. We were, as always, in charge of the complete visual identity of the event and the promotional campaign. After warming up, jumping test exercises, all competitors were given the opportunity to see how important jumping techniques are in order to achieve the best possible distance.
On the occasion of marking the 75th anniversary of the work of the United Nations, we created an integrated campaign „Our Tomorrow“. The topics we covered were Solidarity, Environment and Health and Well-being. On that occasion, we also organized a competition for muralists on the occasion of painting the wall on the UN house.