As a part of the new UNICEF campaign Playful Parenting, Orange Studio is engaged in completing visual identity, illustrated visuals and animation. The theme is the importance of play between parent and child at an early age. The message is to let the child to guide you through the book, and by reading to the child every day, you sail together through the world of imagination.
Recognizable content, BIG discounts, concerts, festivals, favorite brands, have made these places one of the favorite gathering places for customers and visitors to the centers. The work of our team as always had „full“ hands of creative work, creating a visual identity, branding the center , tactical activations and campaigns.
BIG Fashion Park was opened in the same year as BIG Pancevo. Orange studio was hired to create a visual identity. Great attendance and satisfaction among visitors was increased by the opening of the long-awaited first Decathlon in Serbia. Outlets and brands to the taste of each consumer, a place for entertainment, are there to attract old and new customers every day with their products in the designed interior and exterior of BIG Shopping Park.
In the era of development of shopping centers in all cities of the world, thus in Serbia, we got the opportunity to establish cooperation with the shopping center BIG Novi Sad. Through ATL communication and strong digital campaigns, it was a challenge for us to contribute creative solutions to the strength and recognition of this brand with the ultimate message to a satisfied user.
MOL Serbia is recognized in the market for high quality products. Our task was to respond to everyday challenges in ATL, BTL and digital communication.One of the innovative projects, which we first started and successfully realized, is the Foood truck. An additional challenge is the CSR campaign. The game is for children, children’s life is not a game! Which further developed consciousness in society.
No need to change a winning team. For several years now, we are responsible for the ATL communication of BIG shopping centers in Belgrade, Novi Sad and Pančevo. When you spot the recognisable billboards of these shopping centers in the city, containing the witty messages that invite people to shop with big discounts, you should know that these were conceived in our office. With our help, BIG has become a synonym for good shopping and fun!
Whether it is thanks to a clients, interesting adventures or a satisfying projects, there are always memorable jobs in agency work. Such is the work of the site kazimir.rs. It is named after Velimir Ćurgus Kazimir, a versatile person, writer, journalist, editor, artist, founder of NUNS, director of Ebart .The agency remembers its satisfactory work on the visual identity, web design, and programming of the online publication of the Museum of Melancholy based on Kazimir’s diary.
Another in a series of successful and creative collaborations is the work on improving the on line business with the company Magna Pharmacia. Great ideas, people, energy have made the Magna site ever better, more innovative. The great atmosphere at the photo shooting contributed to the whole team being brilliantly presented, all in line with the energy and work they lead. Magna Pharmacia improves peoples health by offering the most modern medical means. We continue to cooperate in the spirit of innovation with the aim of being together as successful and better as possible in all future business challenges.
Our creative team had the opportunity to create a new Loto campaign called „Play Loto. You never know!“ The idea was to show how everyone chooses their lucky seven numbers in their own way, so that various characters of the actors are represented. Everyone plays their winning combination with the belief that it is the right one. Directed by Miša Terzić.
As always, UNICEF was there with every child, trying to facilitate the situations in which we have been found in. During the pandemic of the Covid 19 virus, which stopped the whole world for a moment and kept every family at home, we created a campaign for UNICEF on social networks under the slogan: “For every child”, which beautiful stories, games, illustrations and interesting suggestions showed how we can spend time with our loved ones and at the same time remind us how much we missed that. The goal of the campaign is to keep the children’s smile, as the…