Orange Studio worked hard to build the credibility of an agency known for its web development, not only for the commercial clients, but as well for the socially responsible projects, public and health care institutions. Website development and design for our client Red Cross Belgrade, is one of the things that we had done, which had contributed in building the image that we enjoy today.
Launching the Well Be chocolates for our client Bambi is one of the examples that we proudly emphasise when we talk about a successful product launch to the market. With a slogan ”Better for me” the campaign that involved packaging design, brand identity, promotions, BTL and ATL advertising, eventually turned out to be better for everyone! For packaging design we received the Packtivity award, for the best product packaging design in Serbia (2014/2015)!
Health care is, of course, a serious question. Especially when we talk about children. But, that does not imply that one cannot attract the people’s attention and convince them to react. Our campaign for donations to the University Children’s Hospital in Tiršova Street is the real proof for that. Each and every element of this project that we realised (visual identity, ATL, digital, video testimonials) was the subject of lot of talks in the context of an effective advertising.
The brand of Bambi chocolate bars needed a refresh. Naturally, we gave our everything to deliver the best possible solution. Apart from the packaging redesign, complete ATL and BTL campaign, we took a step further. The special edition of chocolate bars with a SpongeBob SquarePants animation were lunched to the market. It is so nice when one can say: I love my job! And we in Orange Studio definitely can say that.
For a long period of time Aqua Gala had been a water not visible enough on the market. Like it did not succeed in finding its own way. Our task was to reposition the brand, to build a brand identity, to design the packaging and to realise an integrated campaign (ATL, BTL, Digital). It seems like Aqua Gala managed to find its own way thanks to our campaign and TV commercial with a message: Find your own way.
It seems like Orange Studio is specialised in making the successful energy drink campaigns. Maybe this is logical, given that this amount of creativity requires a lot of energy. Our longtime cooperation with Red Bull, resulted in countless created marketing materials, promotions, BTL activations, campaigns, as well as the realisation of visual identity for the first appearance of Serbia in an international competition The League of Legends!
At the time when Belgrade was getting one more first-class international artistic festival, it was presumed that we would like to be part of that story. Period when Orange Studio created the entire visual identity of Belgrade Dance Festival was marked with highly stylised visual solutions that suited this high-profile cultural event.
Oil Refinery Belgrade is well known for its GALAX engine oils and lubricants. This product had its ups and downs, and our task was to make sure that only ups remain. As part of the packaging redesign, we created a new visual identity for the entire product line. Our campaign also contributed to the efforts of making sure this brand achieves only successes by launching the new positioning statement– UNSTOPPABLE! After this, the brand really became unstoppable on the market.
The unforgettable campaigns sometimes occur spontaneously! We launched Black and Yellow Juice that immediately gathered sympathies and generated a buzz throughout the city as well as on social media. The project included a bottle and label design, as well as the product naming. To confirm that the Black and Yellow was heading to the right direction, we realised digital activities that consisted of posts where many of them instantly became viral and made people laugh.
We have realised a campaign for the Nelt products consisted of different stages. Upon completing the packaging design, the market saw a teaser campaign with riddles concerning the colors (It is little and white, for soul and body? What is it?). In the reveal stage we presented the products, later being advertised in ATL, BTL and digital channels. Integrated campaign encompassed as well the action of planting trees in schools #zdravosepokreni (get moving- get healthy) that had more than 250 reactions only after two days on social media.