NECTAR LIFE 100%

NECTAR – LIFE 100%

Working on the brand of juices Life 100% implies a constant struggle in order to explain to the customers, in an era with so many brands of juices existing on the market, and all of them claiming to be healthy and of high-quality, that the Life 100% is really the highest quality and the best juice. From the packaging redesign, through the TV campaigns that we developed, communication on social media, to the promotions and BTL activities, we had all the time on our mind that we need to transfer the message that we created, which best describes the Life…

ALMA QUATTRO

Alma Quattro

How to advertise someone who has been constantly around in our city, wherever we turn, mostly without being aware of its presence, because the purpose of its existence is to advertise the others? The company Alma Quatro, a leader in outdoor advertising, has summoned us to conceptualise the way of marking its 25th anniversary. The result of our cooperation is a campaign that filled us all with positive energy – a campaign of advertising the non-existing products that make our life nicer and more fulfilling. With a slogan WE HAVE BEEN SEEING ONE ANOTHER EVERYDAY, Alma Quatro really sent the…

alpina zec

Alpina Drink

Alpina drink is a non-alcoholic refreshing sparkling beverage made of alpine plants, familiar to the older generations. The task was to create a complete campaign for this brand, not by reminiscing the good old days, but making this drink closer to the new generations. And that is how the famous blue rabbit was born, at first sight an illogical trademark of a beverage which represents the synonym of freshness. By creating the absurd Instagram videos with a rabbit wondering through the city and getting into all kind of funny situations, we have caused our social media traffic to go viral.…

V Vodka

V VODKA

As part of our successful cooperation with the Si&Si Company we received a task to conceive a communication for another brand of theirs – V vodka. We realised that this is an important task, so the slogan for the drink was made accordingly: It is important! We advertised the product by conceiving firstly the creative strategy and packaging, and then we went to action – the communication was conducted through the ATL (TVC, OOH, print) and BTL (POSM, event) channels.

OR likeri

OR LIQUEUR

In this case, our task was to position the OR liqueurs as an indispensable ingredient of every good cocktail in Serbia. We created a visual identity of the entire OR portfolio, as well as the communication on TV and printed material. The job was successfully executed. The OR liqueurs found their place on the market, and we turned out to be ORiginal again. Next time you enjoy a good cocktail, enjoy it for us as well!

Sinalco

SINALCO

In the era when Sinalco was a sponsor of our national basketball team (European Championship in Istanbul and the World Cup in Indianapolis), we received an invitation to join the team! Apart from branding and campaign execution, we came up with the idea of distributing the yellow Sinalco basketballs throughout Serbia. There was hardly any basketball playground in the entire country without these recognisable balls. Just to mention, we became world champions in Indianapolis!

unicef

UNICEF

Project that was initiated by UNICEF ”School without violence” is one of the most important that we realised, and which had lasted for several years. We had conceived the communication throughout all channels that were available to us: ATL (TVC, print, OOH), BTL (POSM), digital (FB & web banners), because we were convinced that is never too much to speak about violence in schools and that it is the subject our society as a whole should return to everyday.

pmi best

Philip Morris International

When the big international cigarette producer Phillip Morris International came to our market, they insisted that the existing local brands should be taken over by the local agencies. Among the numerous projects that we realised for the brands Best and Classic, solutions from the POSM advertising category for Best stand out. Even though we know that smoking causes harm, we would not be the agency that we are if we did not test ourselves in the tobacco industry.

o3one

O3ONE

The O3ONE project is an artistic and social platform for creating a synergy of art, science, education and technology. It is about the project that we conceived and still have been realising it for more than a decade. Thanks to O3ONE, we can already say now that generations of artists got the space to promote themselves and that the cultural offer of Belgrade is incomparably better than it would have been if this project had not existed.

Gorki List

GORKI LIST

Since we were already experienced in repositioning the brand Pelinkovac and successfully placed the product to a digestifs territory, it was time to move further – to rebranding. Yes, we are responsible for creating the new name, visual identity and advertising in all channels for the product that became a synonym for quality in our region. We admit, after a hard day we also enjoy sometimes a cup of Gorki list.